Effortless Days
Publication Design, Poster Series, Experimental Insstallation

Book Concept

Exploring the impact of consumerism on women's personal aesthetics,
this project encourages a deeper connection with individual style and identity. By weaving together historical references and cultural insights, it challenges traditional consumer-driven narratives, offering a space
for women to redefine their relationship with fashion and beauty. Through thoughtful design, it presents a journey toward self-expression and empowerment, fostering a more intentional and personal approach to aesthetics.

Specifications
Page Count: 208
Book Ratio: 0.67
Dimensions: 7 x 10.5 inches
Inspiration: Inspired by designer brands' shopping bag sizes for small accessories, simulating a solid shopping bag.

Binding & Materials

I worked with a top binding studio in China to ensure quality, using my own thin thread that perfectly matched the fabric. The French link binding and tactile cover material were key design elements, complemented by a carefully chosen receipt-like paper. The vibrant red color was selected to mimic SALE signs, capturing attention and reflecting the pressures, desires, and brand worship associated with consumerism. I believe every individual creates their unique value
rather than being defined by commodities.

French link binding

wax thread

0.45mm hand-stitched flat

Brillianta 4070

recepit paper

light weight coated paper white 70g

Mohawk superfine ultra white smooth

printing paper 100lbs/148g

wrap board flush with paper

Selected Interior Spreads

The book critiques brand worship through luxury history, sustainable fashion, and decluttering concepts. A mix of modern typefaces and simple lines symbolize beauty in simplicity, while relevant artists, data, and concepts are woven throughout to engage the audience.

Poster Series Design

Highlighting the consumerism cycle, the poster series explores the endless desire for brand worship, from instant gratification to the accumulation of material goods.

image making process – MidJourney

Creating images for the first 2 posters involved over 500 iterations, each step refining the final vision and inspiring the project's direction.

posters in context

Experimental Installation

The long receipt symbolizes the flow of consumption and the cycle of consumerism. Its continuous form reflects the accumulation of experiences and desires linked to brand worship, inviting viewers to consider their own relationship with consumption and personal value.

Effortless Days challenges the narratives of consumerism, encouraging a thoughtful exploration of personal aesthetics and the value of individuality. By weaving together history, design, and personal reflection, it invites readers to redefine their relationship with consumption and discover beauty in simplicity.

A press prototype-making project instructed by Tracey Shiffman.

Longitude 131°

GAGOSIAN

GAGOSIAN

DEAD SEAPackaging Design, Brand Identity

Effortless Days

Longitude 131°